So begins our marathon coverage of one of the biggest fights of 2013, Floyd Mayweather vs. Robert Guerrero on Showtime pay-per-view May 4. Now: putting Mayweather-Guerrero in context. Next: the undercard, previewed.
Some of the basics of the Floyd Mayweather story leading into his battle Saturday against Robert Guerrero are unchanged: He's still the consensus best fighter in the world, his opponent is a considerable underdog and he's still the premier pay-per-view attraction in the sport. It's the world around Mayweather that has shifted dramatically.
Manny Pacquiao, Mayweather's rival for so many years for best/biggest, is no longer a rival for either title, having lost two in a row, the second a savage knockout by Juan Manuel Marquez of the variety that can end careers. Mayweather has switched trainers from uncle Roger to father Floyd, Sr. And Mayweather has departed the company of HBO, the undisputed industry giant, for the company of Showtime, which is now challenging HBO's supremacy with the move that could be the richest for any athlete ever by the time the deal concludes.
It is understandable, then, that much of the focus on Mayweather-Guerrero has been on how the bout has been promoted by Showtime and parent company CBS; whether Mayweather has reached a saturation point and how much he interests people as he now stands inexorably separated from the name "Pacquiao;" and on what's next for him after Guerrero.
We'll examine the merits of Mayweather-Guerrero here some, but reserve some of that for later coverage. For right now, we'll mainly try to place Mayweather-Guerrero in the proper overall context.no comments